Japneet | SEO & Digital Marketing Specialist in Toronto, Canada

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Amazon Ads Specialist

Amaozn Seller Central (Sponsored Ads Service) Expert in Toronto

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Japneet is an expert in Amazon ads in Toronto, Canada. He takes a novel strategy in that he consults with customers about their objectives before developing campaigns that have persuasive advertisements directed at the appropriate demographic.

Amazon's explosive expansion offers a wealth of chances to try new things and make the most of cutting-edge advertising methods. In 2023, this upward tendency will persist thanks to Amazon's continued product development and the improvement of advertising alternatives.

When planned and executed well, an Amazon Ads strategy can boost inventory turnover, sales volume, and organic search engine rankings.

Five-point plan for rethinking and retooling your 2023 Amazon advertising efforts.

Amazon "Amazon Ads" (formerly Amazon "Amazon Marketing Services" or "AMS") is a search advertising solution for Amazon sellers that was released in 2018. This model is somewhat similar to Google's pay-per-click advertising in that vendors only have to fork over cash when actual buyers click on their adverts.

Here are seven broad guidelines for developing a fruitful Amazon advertising strategy, despite the fact that we'll be detailing five distinct forms of Amazon adverts, each with its own set of best practices.

1. Set some objectives.

Amazon makes it possible to set goals that are both attainable and in line with your overall business objectives, such as increasing sales or gaining brand recognition. If you want to increase sales, one statistic you might use is the advertising cost per sale (ACoS).

If your goal is to increase brand recognition, you may instead choose to evaluate your campaign's effectiveness based on the number of brand impressions it receives.

If you're having trouble deciding which Amazon advertising product will be most effective for you, the company has thoughtfully divided its product page into "Objectives" to simplify your decision-making process. If you want more people to recognize your business, you should invest in marketing strategies including video commercials, display ads, audio ads, and bespoke advertising solutions.

Amazon ads Specialist in Canada

2. Find the right products to promote.

Promoting your best-selling items increases the likelihood that readers will make a purchase. In addition, you need to guarantee availability and reasonable pricing for these items.

On the other hand, maybe you're trying to promote a brand-new service or item. Keep your goals in mind when deciding what to market, and make sure you investigate Amazon to see whether it's a good fit for your business.

3. Build a solid framework for your campaign.

Finding and using the proper keywords on Amazon is one of the finest methods to maximize exposure and return on investment. Typically, an older account may have a combination of manual campaigns and brand and generic keyword targeting. Based on our research, it appears that most sites have an excessive number of keywords that provide little to no value.

With a well-organized campaign account, you can eliminate the underperforming keywords and replace them with more successful ones.

Amazon Ads can drive traffic to your product detail pages, but it is the quality of those pages that will determine whether or not a shopper makes a purchase. Create a compelling product description page by incorporating informative titles, attractive photographs, and detailed, helpful information.

No matter how niche or mainstream your market is, great content remains a significant focus for SEO.

- Kristopher Jones, Founder of LSEO

4. Benefit from the use of "negative keywords" to cut down on unnecessary spending.

If you don't want your ad to be shown to those who aren't likely to convert, you should use negative keywords in your campaign.

To avoid having your advertising budget wasted on people who aren't interested in your offering, you should also add negative keywords if they don't connect to your product. For example: if your product does not include gluten, then the phrase "gluten-free" should be included in your list of negative keywords. Add new keywords or negative keywords to better align your campaigns with the purpose of your customers, a crucial aspect of search term optimization.

5. Hook your clients on the idea of leaving feedback

Reviews carry a lot of weight. Since over 60% of consumers read reviews before making a purchase, there is a significant opportunity to boost revenue by 18%. Furthermore, Amazon considers customer ratings and reviews when determining where an item should be placed in the natural search results.
That's why it's so important to factor reviews into your overall marketing plan. Automated emails, like those sent to confirm a customer's order, are a great opportunity to ask for feedback. Draft a follow-up email to be sent to the customer after the estimated delivery date has passed in which you solicit their opinion.

Make sure users know they can reach out to you privately if they're dissatisfied with their purchase. Including a product insert, such as a pamphlet detailing the many possible applications for your product, within the packaging your customer buys it in is another option. A product insert is a great way to boost interest in your brand and get people talking about it online through reviews, social media shares, and more.

Keep in mind that Amazon does not allow for reviews to be solicited.

Going from the Market to Your Shopping Cart

Amazon Advertising is most effective when your advertising spend is dispersed in a manner that is both strategic and focused. Depending on what you hope to achieve, decide where in the sales funnel you should put your money. In any case, you'll want to make sure that your overall progress toward your goals (in the market) and your actual sales numbers are being tracked and reviewed often (basket).

A periodic audit is suggested for keeping this equilibrium. Even if we're tooting our own horn a bit, our audit service may quickly boost your Amazon ad performance by providing you with a comprehensive report outlining wasted ad spend, missing income opportunities, and best keyword practices. This is definitely something you should check out.

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