What’s Keyword Research?
Keyword search is the process of detecting phrases and words (aka”key words”) that people use in search engines, such as google, Bing and YouTube.
What’s Keyword Research Important to SEO?
Keyword research affects every other search engine optimization task which you perform, such as locating content issues, on-page search engine optimization , email outreach, and articles marketing.
Put the following way:
Keywords are just like a compass to your search engine optimization campaigns: they let you know where to go and whether you’re making progress.
As a bonus, exploring keywords assist you understand your target audience. That is because keyword study provides you insight to what consumers are looking for… and also the specific words and phrases they use.