What Is Keyword Research And How Does It Work?
The process of finding keywords (also known as “key words”) that people utilize in search engines like Google, Bing, and YouTube is known as keyword search.
What’s Keyword Research Important to SEO?
Keyword research has an impact on every other element of your SEO strategy, including content concerns, on-page search engine optimization, email outreach, and article marketing.
Put the following way:
Keywords are like a compass for your SEO efforts: they show you where to go and if you’re making progress.
As an added benefit, keywords research allows you to get a better sense of your target audience. Because keyword study gives you insight into what consumers are searching for… as well as the specific terms and phrases they employ, this helps you understand them.