Japneet | SEO & Digital Marketing Specialist in Toronto, Canada

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Keyword Research & Planning

The foundation of any successful search marketing campaign is solid keyword research.

Keyword-research-by-japneet
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Behind every successful SEO campaign is a comprehensive keyword research project. Japneet is a Toronto-based SEO and keyword research expert who offers services to assist you to uncover the ideal keywords for your niche.

What is keyword research?

Finding and analysing search phrases that people enter into search engines is called keyword research, and the data gleaned from this process is typically used for search engine optimization (SEO) or broader marketing purposes. By conducting keyword research, you may learn which queries to optimise for, how popular those queries are, how difficult they are to rank for, and much more.

Why is keyword research important?

Keyword research assists in:

-Know and connect with your audience
-Discover new pertinent things to cover on your website. Acquire qualified leads.
-Increase sales
-Enhance ad campaigns and increase clicks and impressions.
-Develop your brand's visibility

 

How to find keyword ideas?

In this article, I'll explain how to conduct keyword research and generate ideas for potential keywords to use in your marketing efforts. If you do this, you'll be able to create and implement an effective keyword strategy that increases your visibility for the search phrases that matter to your business.

1. Write down some broad categories that relate to your subject.

This initial step involves generating a spreadsheet with broad "buckets" for the keywords you're targeting. These can be associated with product types or anything else you think your ideal customer would be interested in. If you write a blog from time to time, you could have a few recurring themes.

Maintain clarity and simplicity by limiting this list to no more than ten items. Putting yourself in the shoes of a potential customer is an effective mental exercise.

And in SEO, being the best doesn’t always mean being number one for the most competitive keyword phrase.

- Tony Wright, CEO at WrightIMC

2. Check the keyword keywords of your competitors.

The greatest strategy to speed up your keyword research is to see which keywords are currently generating traffic for your competition. However, you can't even begin to think about beating them unless you know who they are. In this case, your list of potential keywords will come in handy. Try entering one of your seed keywords in Google to determine who ranks first.

If you find that the highest-ranking sites for your seed keywords have nothing in common with your site (or the direction you want to take it), you may want to narrow your search.

3. Use keyword research tools

Searching for keywords that your competitors are using might be quite helpful. Nonetheless, there are probably a lot of keywords that the other guys haven't used yet. In order to locate these, you can use one of many keyword research tools.

The processes of keyword research tools are uniform. You enter a seed keyword, and then they draw related keywords from a large database.

The Google Keyword Planner, or GKP for short, is probably the most well-known keyword research tool. It's free, and although being designed for those who wish to show Google ads, it may also be used to uncover keywords for search engine optimization.

Some of the most popular ones include:

4. Check Search Volume

Even if your website reaches first-page results for a term, it will not attract people if that keyword is never searched. It's like opening a store in an abandoned town.

MSV (monthly search volume) is the standard for measuring how often a keyword is searched for by anyone, every month.

Google Trends is a useful tool for keeping tabs on how often particular keywords are searched for on Google over time. It also provides a list of questions that are similar to the original, from which you can get more ideas to add to your keyword list.

5. Keyword Difficulty

Search engine optimization experts often personally assess the competitiveness of each keyword. By inspecting and assessing the outcomes of keyword searches.

Investigating the level of competition for a given keyword might save time and effort. If you want to target and rank for a specific term, one with less competition is preferable. If a keyword is more difficult to rank for, you may choose to de-emphasize it or create a long-term strategy to target it.

6. Verify search intent

When a user types a question into Google, they are looking for a solution to their problem.

Type your keywords into the search engine to get a sense of what your consumers are looking for. In what ways are those top-ranking pages useful, and what do they provide?

A buyer may click on your link in the hopes of finding some information, but if you try to sell them something instead, they will likely leave your site soon, which will have a negative impact on your search engine rankings. When a customer is ready to buy, however, they will gladly make a transaction after viewing a product page.

Note the buyer purpose for each keyword phrase in your spreadsheet, or make it a practice to verify the intent of a term before utilizing it in any material.

Key Takeaways.

Using the keywords of your keyword research, you can identify areas of opportunity and potential omissions in your content strategy, as well as learn more about the users' intentions. Remember that while keyword research is essential, it is simply the beginning of any SEO campaign. To stand out from the crowd, your blog posts, articles, and product descriptions must be better in every way. Focus on making your material easy to scan and mobile-friendly by using proper formatting and on-page SEO.

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