A landing page can be any page on your site that a visitor lands on, but in the world of marketing, it's typically a dedicated page with a specific function that isn't your homepage or another page on your site. Landing pages are meant to deliver on any guarantees made in the preceding content. In essence, it's the next logical step in converting a site visitor into a paying customer. Offering something of value in exchange for visitor data is the point of a landing page.
Landing page SEO is a tough challenge. Although landing pages are effective at turning readers into buyers, the majority of them are not particularly SEO friendly. Landing pages frequently go overlooked when it comes to SEO, despite the fact that almost every digital marketer is aware of how crucial complete search engine optimization is for blog articles and solo web pages. This is due to the fact that the majority of individual marketing campaigns are very brief, leading the marketers in charge of them to believe that it is not necessary to optimize any linked landing sites.
Consider this. With no unnecessary distractions, a landing page is designed to lead visitors down a certain path and focus them on your call to action. But more material, more links, and more calls to action are needed for search engine optimization.
Consequently, while a landing page (also known as a squeeze page or lead gen page) serves the primary function of generating leads through a timed event, improving it can help you benefit from important traffic that you might otherwise miss out on.