Why Are Links So Important?
Back in the day, search engines such as Yahoo! and Alta Vista (remember them?) Were the dominant players. Plus they rated their search results 100 percent dependent on the content onto a page.
Their now-famous PageRank Algorithm changed the match. Rather than simply assessing the content of a webpage, Google looked in the number of people connected to that webpage .
And they were perfect. Almost 20 decades after, links continue to be the best approach to ascertain the caliber of a page. That is why backlinks stay Google’s go-to position sign.
Nevertheless, because of upgrades such as Google Penguin, Google currently focuses on hyperlink quality (not only link amount ).