Prior to substantial search engine optimization (SEO) or website redesign, a website audit is performed to evaluate website performance. Auditing your website will help you evaluate if it is optimized to meet your traffic goals and how you can improve it to achieve those goals.
In an SEO audit, you might look for ways to enhance the site's visibility in search engines. The process entails identifying problems with the site's structure, code, on-page elements, content, and external links.